Research indicates that 8 out of 10 mothers will stop breastfeeding before they want to. The North West BAPS are keen to raise visibility and support for breastfeeding locally, so that anyone who wants to breastfeed can obtain support if they need it.
To date the North West BAPS have established a signposting service on social media which provides a weekly update of local, online and telephone support for breastfeeding and perinatal support. They have also set up the North West BAPS Walking Group which meets every Monday at 10am, and this group was officially launched by the Mayor on 3 July 2023. The North West BAPS also host a social drop in for parents and practitioners on Friday mornings at the Zero Waste North West HUB.